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    Girls Run The World!

    These female-led style brands are proof.

    Chances are you have a female entrepreneur to thank for your favourite fashion and beauty brands. Women are the amplifying voices of top style and wellness influencers.

    In honour of International Women’s Day on March 8th, here are some of our favourite female-led brands to shop, continue to invest in, and love, including some local small-business favourites from the communities around us.

    Jenny Bird


    The Toronto-based designer is adored for her modern, innovative jewelry designs. Celebrities like Ashley Graham, Mindy Kaling, Issa Rae, and Kendall Jenner love Bird’s sleek styles, which boast an architectural flair, and are statement pieces without being in-your-face bold. Bird’s hoop earrings, chain necklaces and bracelets are always fan favourites.


    Tory Burch


    The American designer made luxury goods accessible with her line of chic, lady-who-lunches vibe clothing and accessories launched in 2004. Burch’s signature ballet flats were the start of her style empire which landed her on Forbes World Billionaire’s list in 2013. Those ballet flats are still essentials as are Burch’s colourful sportswear pieces, luxe handbags, and signature gold accessories.


    Charlotte Tilbury


    Darlings, if you’re not on the Charlotte Tilbury beauty train what are you even doing? Celebrity makeup artist Charlotte Tilbury has made red carpet glam accessible to everyone with her makeup and skincare line that’s all about the glow up. She built her brand on Instagram, and it’s the channel to tune into for all the latest beauty news and product drops—don’t miss a minute!



    This cult haircare brand is the creation of celebrity hairstylist Jen Atkin. With years of beauty industry experience, Atkin saw a void in the haircare market of products that were effective, easy to use, and designed for all hair types and textures. Though OUAI began life as line of hair products in 2016, it’s now expanded to a full lifestyle range including body, hand, fragrance, and candles.




    Founded in 1984 by the Hill family in Vancouver, the company has been led by President and COO Jen Wong since 2015. Wong started at Aritzia as a style advisor in 1987 and quickly climbed the ranks to assistant store manager, to manager, to vice-president of operations, to COO in 2007 then on to her current position. Wong shared in a recent interview with Forbes her employee team is 85% female. You already knew Aritzia was one of coolest retailers in Canada, but fact it’s female-led COO makes it even cooler.




    Harvard Business School grad Sarah Krauss founded the iconic brand of water bottles in 2010, investing her own money to start the company out of her Manhattan brownstone. When O, The Oprah Magazine featured S’well, the business exploded, and it has become one of the most important and successful brands in the realm of sustainability today. As you likely know, you can never have too many S’well bottles, and they are a great gift to give!




    This cult skincare line was launched by Vicky Tsai in 2009. Tsai financed the company’s first product—the now iconic Aburatorigami Japanese Blotting Papers—by selling her engagement ring, her car and moving back in with her parents. Tatcha is now a gold standard in the skincare world and loved by celebrities including Meghan Markle and Maggie Gyllenhaal.


    Local Favourites

    Showing support for our community, and the local female-led businesses that are a part of it, is incredibly important to us. We believe in championing women every-single-day and buying regularly from these shops is a wonderful way to do it.




    Lily By Lyla



    Twisted Goods



    Drops of Gratitude


    Oak & Tonic



    Rocky Mountain Soap Co.


    Now that we have inspired you with the stories of these amazing female entrepreneurs and all that they do, check out our Shop Now feature to find the perfect fashion and beauty essentials for the season.

    Also, share the love with your best friends via a gift card to let them know how grateful you are for their support in your life.

    The most exciting part about following fashion is that there is always something new to try. Be sure to sign up for our newsletter to stay up to date on all things style.

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