FUR-LINED COAT

Askovaara Signature Series leather coat with hand painted trim and sleeves, paired with multi-stripe leather belt and fur tassels - Duohtavuohta at Sporting Life

Turtleneck wool dress - Line at Sporting Life

Faux leather leggings - Dex at Sporting Life

Leather gloves - Soia & Kyo at Sporting Life

MOUNTAIN SIDE SKI

Sporty ski jacket and wool ski pants - Frauenschuh at Sporting Life

Turtleneck - Splendid at Sporting Life

Gloves - Au Clair at Sporting Life

Goggles - Salomon at Sporting Life

Toque - Harricana at Sporting Life

Ladies Skis Flair 78 - VOLKL at Sporting Life

WHISTLER'S PEAK

HIM:

Caribou down bomber jacket - Sorel at Sporting Life

Clas ski pant - Fire & Ice at Sporting Life

Grey quilted vest - Swims at Browns

Toque - TKTK at Sporting Life

Sunglasses - Dolce & Gabbana at Sunglass Hut

HER: -

Quilted jacket, grey wool sweater and tuxedo stripe leggings - Michael Kors

Sunglasses - Michael Kors at Sunglass Hut

TREE LINED PIGGY BACK

HIM:

Hand-knit sweater - Hudson’s Bay

Green wool shirt - Minimum at Below the Belt

Grey waffle henley - Gap

Burgundy tee - Bluenotes

Wool scarf - Rella at Hudson’s Bay

Jeans - Jack & Jones

Leather boots - Call It Spring

HER:

Yellow check jacket - Desigual at Sporting Life

Cream knit sweater - Kersh at Below the Belt

Plaid button up shirt - Bluenotes

Neckerchief hanky - Hudson’s Bay

Jeans - Guess

Gumboot Swims - Browns

Iconic mittens - Hudson’s Bay

Wool cable knit toque - Rella at Hudson’s Bay

CANOE ON THE LAKE

John Rich and Bros wool pattern poncho - Woolrich at Sporting Life

Cable knit grey wool sweater - 66° North at Sporting Life

Army pants - JBrand at Sporting Life

Conquest Carly boot - Sorel at Sporting Life

Cashmere reverse tartan check scarf - Glen Prince at Sporting Life

Gatsby sunglasses - Rayban at Sunglass Hut

Leather strap watch - Daniel Wellington at Watch It!

Woven wool point blanket - Hudson’s Bay

GARDENER’S COTTAGE

Navy faux chinchilla bolero - Minimum at Below the Belt

Cowl turtleneck sweater in caramel - GAP

Rust tunic sweater - BB Dakota at Below the Belt

Grey long sleeved rib tee - Golden at Artizia

Multi-stripe skirt - BCBGMAXAZRIA

Rings and cuff - Guess

Belt - RW & Co.

Copper handle tray and glassware - Crate & Barrel

Camel mohair throw and fur pillow - Restoration Hardware

PLAID WOOD CABIN

Plaid poncho - Minimum at Below the Belt

White turtleneck - Babaton at Aritzia

Fair Isle sweater - Press at Hudson’s Bay

Flare cut jeans - RW & Co.

Tartan scarf - Minimum at Below the Belt

Rings - Aldo

FIRESIDE CABIN

Knit poncho - BB Dakota at Below the Belt

Grey long sleeved rib tee - Golden at Artizia

Crop bib sweater - Wilfred at Aritzia

Ribbed leggings - GAP

Socks - Eddie Bauer

Metropole leather chair - Crate & Barrel

SOUTHCENTRE MALL

at Fairmont Jasper Park Lodge

Just as you’re beginning to crave cozy sweaters, yearn for that first snowfall, and dream of your first cool-weather getaway, Southcentre Mall has irresistible lodge-inspired fashions and high-style outerwear to inspire you for the season ahead.

Get a behind the scenes peek at the photo shoot that shows off the season’s best fashions. See how it all came together at the beautiful Fairmont Jasper Park Lodge.

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It was all fun, games and bright colours on Marmot Basin ski resort.

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Reviewing lighting, composition and smiles on the monitor as we go, in search of the perfect shot.

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Breaking out the wool socks to keep our models cozy.

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Fitting and styling before the shoot. It was love at first sight for Jeremias and this classic HBC sweater.

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Stunning vistas and après-ski fashions on Whistlers peak in Jasper. Mother Nature provided us with the ultimate backdrop!

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The Jasper SkyTram carried us 2,277 metres above sea level for breathtaking 360° views of the Canadian Rockies.

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Our models Fredrique and Jeremias step out in wearable high fashion from Sporting Life.

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A typical day in the “office” for the photo crew, taking in the birds-eye views of Jasper.

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Into the wild with a Sporting Life show stopping fur-lined coat that brings the drama.

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Prior to the shoot, the creative team scouted the rocky cliffs to find the exact locations we would use on shoot day.

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That view though! The Canadian Rockies were even more breathtaking than we could have ever imagined.

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Caught on camera - our styling and beauty team adding the final touches to Frederique.

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It’s no secret that we love our outdoor activities - so whether you’re hitting the slopes or simply lounging in the lodge, you’ll love our new Sporting Life store. It blends the best in fashion with the best in sport, all under one roof!

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The crew watches the shoot come to life, while enjoying the mountain views.

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Location, location, location! A panoramic view of the ski shot locale. Can you spot the photo crew on the snowy ledge?

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Our Canadian fashion photographer, Owen Bruce, in action.

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Wrapped in classic plaid and knits from Sporting Life, our model Frederique explores the magnificent grounds of Fairmont Jasper Park Lodge.

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Lights, camera, action on the rocky shores of Lake Annette. It takes a big crew to bring it all together.

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Previewing shots in real time on the monitor. When every shot is amazing, it’s hard to pick just one for the campaign.

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A little reflection here, a little shadow there - like painting with light.

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This fall is all about bundling up with knit layers in rich, spice hues. Fill your closet with shades of spicy mustard, russet orange and shark-skin grey.

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Set back from the Main Lodge, the Gardener’s Cottage was the perfect spot for a peaceful shoot.

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The team at Global TV capture the relaxing fall fashion and décor set for our broadcast campaign.

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A peek at fall and winter fashions inside our production headquarters (aka Milligan Manor). With a closet filled with all the season’s latest, it was hard to choose!

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Stepping outside in style! Frederique mixes plaid and prints for an effortlessly stylish stroll around Beauvert Lake and the signature cabins at Fairmont Jasper Park Lodge.

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With a setting this beautiful and a team this good, our shoot was a walk in the park!

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Close-up in the monitor of the luxe layering and print-mixing that will define fall fashion.

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Global TV Calgary was on set, capturing all the action for our TV campaign. Our photographer doubled as a model too!

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Frederique curls up by the fire in an oversized sweater, chunky knits and relaxed leggings in a neutral hue. The perfect recipe for fall relaxation.

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Natural makeup lends a healthy, luminous glow for fuss-free fireside nights and mountain-top days.

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Fairmont Jasper Park Lodge’s Emerald Lounge was the perfect spot for a fireside shoot. So warm and relaxing!

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Frederique working her look between shots.

A ROCKY MOUNTAIN ADVENTURE

Follow the Southcentre crew and Toolbox Design, along with Global TV Calgary as we capture fall’s most coveted fashions against Jasper’s most breathtaking backdrops.

Visit us on Facebook for more photos, crew shots and videos!

WANT TO SEE MORE?

Blogger, VELVET & VINO takes you behind the scenes >

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