at Fairmont Jasper Park Lodge
Just as you’re beginning to crave cozy sweaters, yearn for that first snowfall, and dream of your first cool-weather getaway, Southcentre Mall has irresistible lodge-inspired fashions and high-style outerwear to inspire you for the season ahead.
Get a behind the scenes peek at the photo shoot that shows off the season’s best fashions. See how it all came together at the beautiful Fairmont Jasper Park Lodge.
It was all fun, games and bright colours on Marmot Basin ski resort.
Reviewing lighting, composition and smiles on the monitor as we go, in search of the perfect shot.
Breaking out the wool socks to keep our models cozy.
Fitting and styling before the shoot. It was love at first sight for Jeremias and this classic HBC sweater.
Stunning vistas and après-ski fashions on Whistlers peak in Jasper. Mother Nature provided us with the ultimate backdrop!
The Jasper SkyTram carried us 2,277 metres above sea level for breathtaking 360° views of the Canadian Rockies.
Our models Fredrique and Jeremias step out in wearable high fashion from Sporting Life.
A typical day in the “office” for the photo crew, taking in the birds-eye views of Jasper.
Into the wild with a Sporting Life show stopping fur-lined coat that brings the drama.
Prior to the shoot, the creative team scouted the rocky cliffs to find the exact locations we would use on shoot day.
That view though! The Canadian Rockies were even more breathtaking than we could have ever imagined.
Caught on camera - our styling and beauty team adding the final touches to Frederique.
It’s no secret that we love our outdoor activities - so whether you’re hitting the slopes or simply lounging in the lodge, you’ll love our new Sporting Life store. It blends the best in fashion with the best in sport, all under one roof!
The crew watches the shoot come to life, while enjoying the mountain views.
Location, location, location! A panoramic view of the ski shot locale. Can you spot the photo crew on the snowy ledge?
Our Canadian fashion photographer, Owen Bruce, in action.
Wrapped in classic plaid and knits from Sporting Life, our model Frederique explores the magnificent grounds of Fairmont Jasper Park Lodge.
Lights, camera, action on the rocky shores of Lake Annette. It takes a big crew to bring it all together.
Previewing shots in real time on the monitor. When every shot is amazing, it’s hard to pick just one for the campaign.
A little reflection here, a little shadow there - like painting with light.
This fall is all about bundling up with knit layers in rich, spice hues. Fill your closet with shades of spicy mustard, russet orange and shark-skin grey.
Set back from the Main Lodge, the Gardener’s Cottage was the perfect spot for a peaceful shoot.
The team at Global TV capture the relaxing fall fashion and décor set for our broadcast campaign.
A peek at fall and winter fashions inside our production headquarters (aka Milligan Manor). With a closet filled with all the season’s latest, it was hard to choose!
Stepping outside in style! Frederique mixes plaid and prints for an effortlessly stylish stroll around Beauvert Lake and the signature cabins at Fairmont Jasper Park Lodge.
With a setting this beautiful and a team this good, our shoot was a walk in the park!
Close-up in the monitor of the luxe layering and print-mixing that will define fall fashion.
Global TV Calgary was on set, capturing all the action for our TV campaign. Our photographer doubled as a model too!
Frederique curls up by the fire in an oversized sweater, chunky knits and relaxed leggings in a neutral hue. The perfect recipe for fall relaxation.
Natural makeup lends a healthy, luminous glow for fuss-free fireside nights and mountain-top days.
Fairmont Jasper Park Lodge’s Emerald Lounge was the perfect spot for a fireside shoot. So warm and relaxing!
Frederique working her look between shots.
A ROCKY MOUNTAIN ADVENTURE
Follow the Southcentre crew and Toolbox Design, along with Global TV Calgary as we capture fall’s most coveted fashions against Jasper’s most breathtaking backdrops.